Events 101: a guide for organizers


What are the events?

Events on Linlet allow companies to network, exhibit, and exchange contacts with one another. As an organizer, you can use virtual shows as an alternative or an additional marketing channel for your events.

How to become an Event Organizer?

To enable event managing functions, navigate to your business profile and mark that you are an event organizer.

Who can become an Event organizer?

Currently, we apply no restrictions regarding what companies can be registered as organizers.

How to create an Event?

Visit the Events tab in your business profile and use “Add Event” button to create a new event. Provide an event’s title and subject as well as other information such as location, dates, description, and documents.

What information should I include?

We recommend you providing as much information on the event as possible. At least, try to provide the details potential exhibitors may need such as a deadline for materials, how and where they can join, e t.c.

How many events can I create?

At the moment, there are no limitations on how many events you can add.

Who can see my Event?

Right after the event was created, its public page will be available for anyone. However, we currently don’t have event lists, so it can only be accessed via direct link.

What is Materials deadline for?

Materials deadline is the latest time or date by which your event stops accepting materials for catalogs or else from exhibitors. You can skip this field if your event doesn’t have such options or deadlines.

How can I invite companies to my event?

Visit the Events tab in your business profile and press the “Exhibitors” button near it. Here you will see the list of all exhibitors and requests for your event as well as “Invite” option. Use it to send an invitation to a company.

You will be required to enter their email or company name as registered on Linlet to submit an invitation. If the company isn't registered on Linlet, your invitation will undergo a quick moderation check before being sent. This process doesn't take more than 48 hours.

How to manage participation requests?

Companies can apply to join your event as exhibitors. To check incoming requests, go to the Events tab in your business profile and press the “Exhibitors” button near the event. The new requests would be located at “In Progress” tab. Near each request, you can see options to approve or reject a company:

What is a Registration Deadline?

Registration deadline is an additional field you can use to inform potential exhibitors about the final dates of accepting their requests.

What features are available in a detailed description?

In a detailed description, you can touch upon topics and details that can be interesting for potential attendees. Some examples include event schedule, number of people and companies visiting, audience background, related event topics.

This field allows you to change the layout of text through simple editing tools.

How to display exhibitors and showrooms at my event?

You can decide whether or not exhibitors list and showrooms will be shown on your event’s page.

  • “Show exhibitors” option will add a list of exhibitors visible for everyone who accesses a page.
  • “Show showrooms” will do the same for exhibitors showrooms.

How to share your event?


You can gather attendees through sharing an event via your social media. Open your event and press “Edit”. Then, scroll down and press “Share”. That way you can post an event on social media and messengers.

If you have a company website, you can embed an event directly there, so visitors can also join in. Like with sharing, you need to go to the edit mode. Then, use the “Embed” button to get the code. Then, сopy and paste the code in full to your website’s body. The embedded event tab on your site will be interactive and allow people to join or exhibit on your event right on the spot.


From the editing mode on an event's page, you can get a QR code. Once scanned, it takes a person to the event's page. This is a useful tool for offline marketing materials such as banners, brochures, catalogs, and other conventional media.

Don’t use QR codes in your online or digital marketing as it is usually inconvenient for people to scan it. Sharing a URL link is more convenient for online promotion channels.

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