Mr. Halsband is Managing Director of Forward Engineering North America the North American Division of Forward Engineering GmbH, a Global Design and Engineering firm based in Munich, Germany that specializes in enabling cost effective inclusion of fiber reinforced composites in serial mass produced automotive and mobility structures. Mr. Halsband holds a Bachelor of Science in Mechanical Engineering from GMI Engineering and Management Institute in Flint, MI (Kettering University) and a MBA from Webster University. Mr. Halsband began his career at the GM Tarrytown, NY assembly plant with the search for more capable means of high volume mixed material vehicle manufacturing which has been central to his roles throughout his career. As FENA MD, Adam is able to leverage decades of experience, working together with colleagues and customers to maximize Quality, Performance and Cost around some of the most challenging automated manufacturing applications.